Could you be the Branson of business, the Clarkson of cars or the Schwarzenegger of bodybuilding? Could you stand out as the great and lasting leader of your industry?

In this book, Douglas Kruger takes us on a tour of different worlds and industries, unpacking the answer to a single question: What makes some people leaders in their field? Is it their disproportionate level of knowledge? Their charisma? Their marketing abilities? Is it the way they portray their own identities as ideals to be emulated by tribes of believers, or is it the way they have moved a body of knowledge forward? Most importantly, is it possible for us to emulate their success?

The answer is a resounding Yes!

In What Makes Them Great?, Kruger’s 50 practical, easy-to-follow suggestions spell out exactly what it would take for you to become so formidable within your own industry that your competitors struggle to keep up. Because, when you are the industry leader, the undisputed expert, the entire dynamic changes: the media and the deals come to you; your level of earning is exponentially higher; you enjoy privileged access and extraordinary leeway; you arrive to find the door already open.

Find out what it would take for you to become the Branson of business, the Clarkson of cars, the Oprah of talk-show television, and reap the financial and personal rewards. Find out how you can become the leading name in your industry.

The topic of wealth is divided into two sets of opposing solutions: the ones sold by smiling politicians who want your vote, and those quietly explained by entrepreneurs and businesses owners who have been through the mill and know what it takes to become extremely rich.

Douglas Kruger, bestselling author of Is Your Thinking Keeping You Poor? and Poverty Proof, returns with his hardest-hitting book yet. This take-no-prisoners exploration of how money works will challenge you on everything you think you know while arming you with economically sound principles for growing your prosperity. No holds are barred when it comes to discussing how governments, particularly in Sub-Saharan Africa, keep people poor, and which deeply held belief systems promote poverty.

The book explores and debunks all the accepted clichés, which are more dangerous than you might think. It also asks what sort of society becomes prosperous, and what political moves inhibit wealth-building for individuals. And then we get to the gold: you, and how you can think, act and plan in order to radically transform your own wealth potential. It may be a bumpy ride, but the information in this book will change your life, your wealth and your entire worldview about money. When the outcome is the rest of your life, will you choose destitution? Or will you learn how to escape generational cycles of poverty and become a self-made, first-generation millionaire?

Being rich is not normal: most people never achieve wealth in their lifetime. The very word ‘rich’ describes a state beyond the median, and therein lies an important lesson.

To become rich, your thinking has to be radically different from that of the people around you. Do you know what those specific differences may be?

Business and wealth guru Douglas Kruger strips away the feel-good hype and gets right down to the practical principles. He leads you through the types of thinking that hold individuals, families and businesses in generational cycles of poverty. He explores the dramatically different approaches of the self-made rich and super-rich, showing you which behaviours to begin practising and which behaviours are traitorous to your wealth potential.

Escape poverty. Raise your value. Change the trajectory of your story.

It all begins with the way you think.

Katrina Hunt has a disturbing secret. Since her earliest days fighting for survival in the poverty of a trailer park, she’s been able to sense moral corruption. And her gift is never wrong. This strange ability affects every relationship, for people have no way to hide from her.

Katrina harnesses her gift and sets it to work, sniffing out evil in positions of privilege and power. Yet she soon finds she is not the only one who can do it. On the far side of the world, a scientist cracks an algorithm that will forever change law-enforcement. His new scan can detect a person’s genetic propensity for wrongdoing, even before they act.

But what if the most corrupt man in the world, a political figure assuming ever higher office, is able to beat the scan? What if he alone can hide his true darkness? What if he is ... not quite human?

Katrina’s path will lead inexorably to confrontation with an immense power. But can she stop him, before it is too late for humanity?

The past two decades were among the most prosperous in history, with over a billion people lifted out of extreme poverty. Then 2020 hit, and, along with it, the coronavirus pandemic. The effect on economies will be extreme. What can small businesses do to survive the Covid-19 crisis? Business coach and author Douglas Kruger provides actionable answers, with a list of 50 practical ways your business can survive – and even thrive – during this time of uncertainty.

Business survival entails a simple formula. You must achieve and maintain profits over costs. There are a remarkable number of creative things you can do to stay on the right side of this equation, provided you don’t lose your head. Do these things well and you’ll be able to keep your staff employed, continue to serve your customers, grow awareness of your brand, and even come out of this difficult period positioned for growth.

Right now, owners of small businesses need every smart-cut they can find. Virus-proof Your Small Business provides no fewer than 50, including how to manage and safeguard your cash flow; get your head around the size of the challenge and begin thinking in productive ways; cut costs without cutting employment; use different channels to deliver the same offering; ensure that those who supply you, and those you serve, stay open too.

An absolutely essential read for any small business owner in this challenging time.

Why is it that some people work hard, yet remain poor? How is it that others seem to rise out of poverty and become affluent in a short span of time? The answers are in this little book, which everyone should read at some point in their life. If they did, they would know how to become rich relatively quickly. If not, they might spend years working back-breakingly hard, without ever breaking even. That’s how powerful the principles contained in this book are.

The answers to escaping poverty and becoming wealthy are actually well known; they have been tested by time and replicated in different countries, by families and by individuals who have become astonishingly rich. And when you simply follow the principles, they work.

So what are these principles that genuinely lift people out of poverty and ensure their personal wealth? Here are 50. They all work. They will make you richer. They remove the emotion, the politics and the clutter from our thoughts about wealth, and they go straight to the heart of one simple issue: what it genuinely takes to become rich. Prepare to train your brain for wealth. Prepare to become ‘poverty proof ’ for life.

David shares a close bond with his eight-year-old son, Chris, but their family is destroyed when David dies.

In the afterlife, he is given an opportunity. He is told that he may be granted three viewings by which to look in on his son. The terms are strict: he cannot help his boy. He cannot reach him, or teach him, or in any way change the course of his life. David agrees, and on three separate occasions observes his son’s unfolding story.

The first viewing takes place one year after his own death. The second shows him his son at the age of nineteen. David’s final viewing shows him the final days of Chris’s life.

What David sees will not leave him. He has a simple but impassioned request: ‘Let me take his place’.

Entrepreneurship is a high-stakes game. Get it right, and you become a self-made millionaire. Get it wrong, and you could lose everything.

Douglas Kruger, author of seven business and personal finance books, returns with a follow-up to the bestselling Poverty Proof. This time round, the focus is squarely on what makes or breaks a new business, and how you, as an entrepreneur, can get ahead of the curve.

Can your idea change your financial reality? There’s every reason to believe that it could. Most millionaires and billionaires alive today are first-generation business owners. However, too many entrepreneurs make simple mistakes when they start out that get in the way of accruing wealth.

This book is your road map to avoiding the pitfalls, finding the ‘smart-cuts’, and ensuring that your efforts amount to an empire rather than a ruin.

This book offers 50 innovative ways of looking at your business as a long-term, dynamic, progressive entity. Here you will find 50 ways to ditch the atrophying forces and create an exponentially achieving, high-performance culture in your organisation.

Some rules help us, but some don’t. Do you know which to ditch? And do you know how to create a dynamic, learning culture that doesn’t rely on blind bureaucracy? Elon Musk did it with Tesla and Space-X. Pixar does it too. The Israeli Defence Force and US Navy SEALS have been doing it for decades, and their results have been astonishing.

In a world of exponential organisations, rule-bound dinosaurs will fall and fade. But you don’t have to.

They’re your rules. Break them!